Unless otherwise stated below, the provision of your personal data is not required by law or contract, nor is it necessary for the conclusion of a contract. You are not obliged to provide the data. Failure to provide it has no consequences. This only applies if no other information is given in the subsequent processing operations.
“Personal Data” means any information relating to an identified or identifiable natural person.
Server log files
You can visit our website without providing any personal information. Every time you access our website, usage data is transmitted to us or our web host / IT service provider by your Internet browser and stored in log data (so-called server log files). This stored data includes, for example, the name of the page called up, the date and time of the call, the IP address, the amount of data transferred and the requesting provider. The processing takes place on the basis of Art. 6 Paragraph 1 lit. f GDPR from our overriding legitimate interest in ensuring trouble-free operation of our website and improving our offer.
Collection, processing and transfer of personal data when ordering When you place an order, we only collect and process your personal data to the extent that this is necessary to fulfill and process your order and to process your inquiries. The provision of the data is necessary for the conclusion of the contract. Non-provision means that no contract can be concluded. The processing takes place on the basis of Article 6 Paragraph 1 lit. b GDPR and is necessary for the fulfillment of a contract with you. Your data will be passed on, for example, to the shipping companies and dropshipping providers, payment service providers, service providers for order processing and IT service providers you have selected. In all cases, we strictly observe the legal requirements. The amount of data transmission is limited to a minimum.
Contact / Newsletter
Collection and processing when using the contact form
When you use the contact form, we collect your personal data (name, email address, message text) only to the extent you have provided. The data processing serves the purpose of establishing contact. By sending your message, you agree to the processing of the transmitted data. The processing takes place on the basis of Art. 6 Para. 1 lit. a GDPR with your consent.
You can revoke your consent at any time by notifying us without affecting the legality of the processing carried out on the basis of the consent up to the revocation. We only use your e-mail address to process your request. Your data will then be deleted unless you have consented to further processing and use.
Use of the e-mail address for sending newsletters
Irrespective of contract processing, we use your e-mail address exclusively for our own advertising purposes for sending newsletters, provided you have expressly consented to this. The processing takes place on the basis of Article 6 (1) (a) GDPR with your consent. You can revoke your consent at any time without affecting the legality of the processing carried out on the basis of the consent up to the revocation. You can unsubscribe from the newsletter at any time using the corresponding link in the newsletter or by notifying us. Your e-mail address will then be removed from the mailing list.
Payment service provider
Analysis of advertising and marketing purposes
The data processing described below in this section, in particular the setting of cookies, is carried out on the basis of Article 6 (1) (f) GDPR in our overriding legitimate interest:
– in the needs-based and targeted design of the website, e.g. with analysis and statistical tools
- to address the site visitors in a targeted manner with interest-based advertising, e.g. with conversion tracking
You have the right, for reasons arising from your particular situation, to object at any time to the processing of your personal data based on Art. 6 (1) (f) GDPR.
Use of Google Analytics
We use the web analytics service Google Analytics from Google Inc. (1600 Amphitheater Parkway, Mountain View, CA 94043, USA; “Google”) on our website.
The data processing serves the purpose of analyzing this website and its visitors. For this purpose, Google will use the information obtained on behalf of the operator of this website to evaluate your use of the website, to compile reports on website activity and to provide other services related to website activity and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.
Google has certified itself according to the US-EU data protection agreement "Privacy Shield" and is thus obliged to comply with European data protection guidelines.
You can prevent Google from collecting the data generated by the cookie and related to your use of the website (including your IP address) and from processing this data by Google by downloading the browser plug-in available under the following link and install [ https://tools.google.com/dlpage/gaoptout?hl=de ].
Use of Google Ads conversion tracking
We use the online advertising program “Google Ads” on our website and, in this context, conversion tracking (evaluation of visits). Google Conversion Tracking is an analysis service provided by Google Inc. (1600 Amphitheater Parkway, Mountain View, CA 94043, USA; "Google").
If you click on an ad placed by Google, a conversion tracking cookie will be placed on your computer. These cookies have a limited validity, do not contain any personal data and are therefore not used for personal identification. If you visit certain pages of our website and the cookie has not yet expired, Google and we can recognize that you clicked on the ad and were redirected to this page. Each Google Ads customer receives a different cookie. As a result, there is no way that cookies can be tracked through Ads customers' websites.
The information obtained using the conversion cookie is used to generate conversion statistics. This tells us the total number of users who clicked on one of our ads and were redirected to a page with a conversion tracking tag. However, we do not receive any information with which users can be personally identified.
Your data may be transmitted to the USA. Google has certified itself according to the US-EU data protection agreement "Privacy Shield" and is thus obliged to comply with European data protection guidelines.
You can deactivate personalized advertising for you in the settings for advertising at Google. You can find instructions on how to do this at https://support.google.com/ads/answer/2662922?hl=de .
You will then not be included in the conversion tracking statistics.
Data subject rights and storage period
Duration of storage
After completion of the contract, the data will initially be stored for the duration of the warranty period, then taking into account statutory retention periods, in particular tax and commercial law, and then deleted after the period has expired, unless you have consented to further processing and use.
Rights of the data subject
If the legal requirements are met, you have the following rights under Art. 15 to 20 GDPR: right to information, to correction, to deletion, to restriction of processing, to data portability.
In addition, according to Art. 21 Para. 1 GDPR, you have the right to object to the processing based on Art. 6 Para. 1 f GDPR and to processing for the purpose of direct advertising.
Contact us if you wish. The contact details can be found in our imprint.
Right of appeal to the supervisory authority
According to Art. 77 GDPR, you have the right to complain to the supervisory authority if you believe that your personal data is not being processed lawfully.
Right to object
If the personal data processing listed here is based on our legitimate interest in accordance with Article 6 Paragraph 1 lit. f GDPR, you have the right to object to this processing at any time for reasons that arise from your particular situation with effect for the future.
After an objection has been raised, the processing of the data concerned will be terminated unless we can demonstrate compelling legitimate grounds for processing that outweigh your interests, rights and freedoms, or if the processing serves to assert, exercise or defend legal claims.
If personal data is processed for direct marketing purposes, you can object to this processing at any time by notifying us. After the objection has been raised, we will stop processing the data concerned for the purpose of direct advertising.
SSL or TLS encryption
For security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as the site operator, this site uses an SSL or TLS encryption. You can recognize an encrypted connection by the fact that the address line of the browser changes from "http://" to "https://" and by the lock symbol in your browser line.
If SSL or TLS encryption is activated, the data that you transmit to us cannot be read by third parties.
Our website uses plugins from the Google-operated YouTube site. The site operator is YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA.
If you visit one of our pages equipped with a YouTube plugin, a connection to the YouTube servers will be established. The YouTube server is informed which of our pages you have visited.
If you are logged into your YouTube account, you enable YouTube to assign your surfing behavior directly to your personal profile. You can prevent this by logging out of your YouTube account.
YouTube is used in the interest of an attractive presentation of our online offers. This represents a legitimate interest within the meaning of Article 6 (1) (f) GDPR.
Further information on handling user data can be found in YouTube's data protection declaration at: https://www.google.de/intl/de/policies/privacy .
Google Web Fonts
This site uses so-called web fonts provided by Google for the uniform display of fonts. When you call up a page, your browser loads the required web fonts into your browser cache in order to display text and fonts correctly.
For this purpose, the browser you are using must connect to the Google servers. This gives Google knowledge that our website was accessed via your IP address. Google Web Fonts are used in the interest of a uniform and appealing presentation of our online offering. This represents a legitimate interest within the meaning of Article 6 (1) (f) GDPR.
If your browser does not support web fonts, a standard font will be used by your computer.
last update: 12.09.2022