We are pleased to announce that Scheffinger has expanded its online presence in Germany and Austria and is now listed on billiger.de . In this article, we briefly explain why the presence on billiger.de is strategically sound, which KPIs and features of the portal are relevant for Scheffinger, and why Scheffinger deliberately chose this portal.
Why billiger.de?
billiger.de is one of the established German price comparison portals with features that increase visibility for retailers and brands – from product feeds and price history to advertiser integrations. In addition to pure price comparisons, the portal also offers services such as tariff comparisons and travel deals, an app, and business solutions for partners.
Key KPIs & Features of billiger.de (brief & concise)
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Product and Price Range: According to its own statements, the portal maintains several hundred thousand to over one million products and many millions of price data records (e.g., "over 1.7 million products" and approx. "60 million prices" as an indicator of data volume).
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Price Updates & Price History: Prices are regularly updated (e.g., statement: price update on average every ~15 minutes) and individual products have traceable price histories – important for data-driven pricing decisions.
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Reach / Shop Offers: The portal aggregates offers from thousands of shops (reports and service provider texts mention, for example, over 2,000 verified shops or many millions of entries), which increases visibility for searchers.
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Business Tools & Partnerships: billiger.de offers solutions for product feeds, is a Google & Microsoft Advertising Partner, and has a services/sales team for merchant onboarding – useful for performance goals.
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Trust and Quality Features: The portal communicates testing and evaluation criteria (e.g., best price seal, formerly also TÃœV seal history), which can strengthen user trust in purchases.
Why Scheffinger deliberately chose billiger.de
Scheffinger did not choose its presence on billiger.de by chance – the decision is based on several strategic considerations:
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Visibility in relevant markets: Germany and Austria are core markets for Scheffinger; billiger.de reaches ready-to-buy users who actively compare prices and products. (Own market targeting + portal functions → higher findability.)
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Data & Performance: The ability to import product feeds and analyze price/performance data (price history, price-demand index) supports data-driven pricing and sales strategies.
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Scalability & Integrations: Technical integrations (feed management, advertising partnerships) enable scalability without additional overhead in the shop backend.
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Trust Advantage: User-oriented features such as best price seals and transparent price information strengthen brand perception and can positively influence conversion rates.
👉 Scheffinger is now listed on Billiger.de.
Conclusion
With this step, Scheffinger strengthens its external impact and makes it even easier for customers to find the company online. A meaningful expansion that shows: Scheffinger keeps up with the times – while remaining a reliable partner.